London: A holiday for an Indian couple proved to be horrifying when their 17-year-old daughter went missing on the fateful day when they were due to return back to India. The teenage girl named Emaan Shah was on a holiday spree with her family in London and went missing while shopping on London’s Oxford Street.

The Metropolitan police have appealed for information about the teenager.

Emaan Shah was due to leave the country on the evening of June 10 at the end of the holiday with her family. Before leaving for India on June 10 afternoon, Emaan along with her mother went for shopping on the Oxford Street, which is considered to be city's busiest shopping districts. It was during that time when she got separated from her mother, and has not been seen since then.

"The disappearance is out of character and officers are keen to trace her as soon as possible," the Metropolitan police said in its appeal.

"Emaan is described as 5 feet, 3 inches tall, of slim build with brown wavy hair. When last seen she was wearing a black jacket with a Manchester United logo on the chest, grey trousers and black and white trainers," the appeal adds.

The Shah family was staying at the five-star Marriott Hotel in Marble Arch, near Oxford Street, and they rushed to look for her there but there was no sign of Emaan at the hotel either.

She was carrying some cash with her but did not have a mobile phone on her. Her father, Tanvir Shah, who runs an advertising company in India, said, "We are frantic with worry. There is no reason why she should go missing. She was happy and had just done well in her exams and was looking forward to choosing a university."

The Met police are now trawling through CCTV recordings of the area and have urged anyone with information to call 101.