This number has grown by 50 percent since the previous announcement of 20 billion messages exchanged in August this year, the company said in a statement.

This upsurge in messaging volume has been observed after the launch of its latest version - hike 4.0. The latest version is packed with some brand new features such as automatic sticker suggestions and hike direct which allows users to chat and share files without internet.

It has 500-member group-chat with multi-admins, free group calling with up to 100 people, news in English and Hindi, coupons from over 100 brands and special photo filters and doodles.

Launched in December 2012, the company crossed 70 million users in October this year, making it by far the second largest messaging app of the country. The chat application has localised features, which are developed keeping in mind the infrastructural and cultural requirements of the users.