The device was up for grabs through flash sales method which started at 2PM IST for registered users. This was the eighth flash sale conducted by Micromax on the e-commerce Amazon of the Yu Yureka.

This was only the second time that the company put up 30,000 units for sale. The last flash sale saw the same number go out of stock in just 6 seconds.

The company sold 25,000 Yu Yureka smartphones in five seconds in its last sale. Yureka is a 4G device, which features Qualcomm Snapdragon 615 octacore processor and 64-bit multi-core CPU, 5.5-inch HD IPS display, 2GB RAM, 16GB ROM, 12.5GB memory (for apps and mass storage and expandable up to 32 GB), 13MP camera on the rear and 5MP front camera and 2,500 mAh battery for long lasting usage and dual-SIM functionality.

Based on Android operating system, CyanogenMod offers features and options not found in the official firmware that is distributed by most mobile device vendors.

A differentiating factor is that Yu allows users to root their devices, without voiding the warranty.