With a spectacular range of films this year, the organizers promise a completely different experience. (Agencies)
"It has been another astounding year for Bollywood. More than 130 films produced - films that have been huge commercial successes and have won critical acclaim. For the first time, seven films have crossed the Rs 100 crore mark," said Tarun Rai, CEO, Worlwide Media - the publishers of Filmfare magazine.
Rai added that the remarkable ensemble of movies has made it tough for the jury to select the best in every category in this centenary year of Indian cinema.
"It will be a tough task for the Filmfare readers and jury to select the winners as we have both popular and critics' awards. And, of course, you can look forward to a spectacular Awards night. It will be nothing like what we have done before or people have seen so far," he said.
Actor-Filmmaker Farhan Akhtar was present at the official announcement of the event.
The awards will be held at the Yash Raj Studios in Mumbai, with Bollywood's glitterati in attendance.
With a spectacular range of films this year, the organizers promise a completely different experience.