Earlier this week, Snapdeal had announced that it will sell Nestle's Maggi via a unique 'flash sale model' as the noodles brand made a comeback after a gap of five months. Maggi was banned after it was allegedly found to have lead content beyond permissible limits.
While registrations for Maggi's welcome kit (containing 12 packs of Maggi, a 2016 Maggi calendar, a Maggi fridge magnet, Maggi post cards and a 'Welcome Back' letter) opened up on November 9, the sale began today on Snapdeal.
"Snapdeal sold out the first batch of 60,000 Maggi Welcome Kits within 5 minutes of Maggi Flash Sale going live today. There has been much anticipation for the return of one of the favourite Indian brands and we have witnessed a phenomenal response to this sale from customers across the country," Snapdeal Senior Vice President (Partnerships and Strategic initiatives) Tony Navin said.
Flash sales or deal-of-the-day is an e-commerce business model in which a website offers a single product for sale for a limited period of time. Potential customers have to register to avail the deal.
A new batch of Maggi WelcomeKits will be on sale from November 16. Maggi has been relaunched in 100 towns through 300-odd distributors and is being rolled out in a staggered manner across the country, except in eight states where it is still not allowed.

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