"Once you and the other party agree to cuddle, the app helps you find each other and the rest is up to preference and communication," its developer Charlie Williams was quoted as saying in media reports.

For each user, the app shows a tally of how many successful cuddles they have had already.

The more someone has been vetted by other users, the more likely they are to be good at cuddling, communication and respecting boundaries.

"Find people near you who are up for a cuddle. Have a cuddle with them. No pressure," the information on its website read.

The app is currently available for iPhone users.

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