New Delhi: PC maker Acer on Thursday said it is aiming to grow at a rate of 16-20 percent on the back of demand from government, financial and education sectors.

The company, which launched a range of new models under its Aspire series, also said it will expand its operations to tier II and III towns.

"Industry is expecting a growth between 8-12 percent and if there are forward looking governments and we get projects ... like if this year the UP government project clicks... I don't think 12 percent is an unrealistic figure. That is at the industry level. We are aiming is to see at least 16-20 percent growth," S Rajendran, Chief Marketing Officer, Acer India said.

Though he declined to share Acer India's annual turnover, Rajendran pointed out that DQ Top 20 survey had estimated the company's 2011-12 sales at Rs 3,000 crore.

Although the company is focussed on retail segment to achieve its targetted growth, it plans to expand its footprint in the banking and financial services, education and government sectors.

"We are very focussed on the retail segment. On the enterprise side we are focussed on the under-penetrated banking and financial services, and SMBs space along with private eduction and government sectors," he said.

Acer has increased prices of its products in "double digits" to set-off the steep fall in rupee's value.

"Rupee has a very direct and strong impact (on IT hardware industry)... Because of a small buffer of supply chain inventory, you can mute it for sometime, but at the end of the day it has to flow through," he said, adding, "if the rupee goes up further then we'll have no option than to further increase the prices."

Hit by the falling rupee and constrained supply of components because of floods in Thailand and tsunami in Japan, hardware makers in the country, which rely heavily on imports, have hiked prices of devices like desktops and laptops.

The rupee has fallen from 45 level per dollar in May 2011 to 56-level at the end of May this year, depreciating by over 24 percent.

(Agencies)

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