With this initiative, the USD 41-billion company wants to help propel the country to be the world's top cloth manufacturing hub.

The conclave will be attended by over 200 value-chain partners, including spinners, fabricators and processors, Birla Cellulose chief marketing officer for pulp and fibre business, Rajeev Gopal said.

The initiative will be held in New Delhi later. Gopal also said they are collaborating with Mumbai-based Netcarrots to implement a customer relationship marketing programme for the stakeholders assembling in Coimbatore.

The company has also tied up with Bombay Textile Research Association to undertake quality improvement programmes and stringent audits for the partners.

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