"We have eight stores in six cities now and plan to double that in 18-24 months time. We will come up with our stores in Hyderabad, Kolkata, National Capital Region and one more in Mumbai. We will have our stores in major cities before looking at other cities," said R. Sathyajit, coo - International Brands and New Businesses at Madura Fashion and Lifestyle, a division of Aditya Birla Nuvo.

According to him, The Collectives houses a collection of affordable luxury international apparel, watch and shoe brands for men and women's accessories like hand bags.

The store vends apparel - formal, semi-formal, casual and denim - brands like Armani Collezioni, Versace Collection, Hugo Boss, True Religion, Vivienne Westwood, Lagerfeld and Richard James and more.

The accessories include fashion watches, cufflinks, shoes, ties, belts, leather products, jewellery and sunglasses to create a perfect ensemble.

The accessory brands repertoire includes celebrated names such as Mont Blanc, Tateossian, Pirelli, Juicy Couture, Michael Kors and Lulu Guinness.

While The Collective a predominantly is a men's wear outlet, women's wear was added in Delhi and Chandigarh outlets and the customer response is being studied.

On the impact of rupee devaluation, Sathyajit said: "Till now we have not been affected as we bought our stocks much earlier. Perhaps for the next season we might be affected if the rupee continues to fall."According to him, each store would involve an investment of around Rs.7 crore (Rs.5 crore for capital expenditure and Rs.2 crore for working capital) and the chain is now showing operating.


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