The 'cowfie' contest was started by 'Go Seva Parivar', the NGO, during a month-long online campaign in November inviting people to post selfies with cows.
An official of the NGO told PTI that cow protection was not a religious or political issue, but backed by its scientific use.
"Every product from cow has its scientific value and need, whether it is urine or milk", the official explained.
Earlier, an NGO had organised a programme of distributing cow milk for free to raise awareness against cow slaughter.
Pictures ranging from kissing a cow to touching its feet and hugging a cow went viral on the Facebook page named 'Go Seva Parivar'. Pictures with caption "Save cow, Save Mankind", 'Gomata Sabki Mata' were seen on the Facebook page.

Latest News from State News Desk