Mumbai: Saif Ali Khan-Kareena Kapoor starrer 'Agent Vinod' may not have got a bumper opening at the box office but the makers say they have to recover only Rs 30 crore which is an achievable target. (Agencies)
Directed by Sriram Raghavan, 'Agent Vinod', an action-spy film, had Saif playing the role of a RAW agent and Kareena as a spy. The film released on Friday to mixed reviews.
"The film has been made for Rs 50 crores and 12 crores went for marketing totalling to 62 crores. Out of which we have already recovered 50 per cent as music and satellite rights have been sold for around 30 crores," producer Dinesh Vijan, said.
"The task ahead is to make around Rs 30 crores which is a very achievable figure," he said.
Vijan along with Saif launched a production company Illuminati Films, and this is their second film for the banner.
'Agent Vinod' has been the biggest from our production house. 'Love Aaj Kal' was our first film and we shot it in three continents. On the other hand, this has been filmed in 12 countries and each schedule came with its own set of problems. The possibility of things going wrong in a love story compared to an action story is 1:10. We are proud of the final product that Sriram has delivered," Vijan said.
"The opening of the film is very critical and they are usually backed by huge promotions. The first three days it is a producer's film. From Monday onwards, the film becomes a director's film," he said.
Even before the release of the film, Saif was keen on making it into a franchise, provided it does well at the box office.
Mumbai: Saif Ali Khan-Kareena Kapoor starrer 'Agent Vinod' may not have got a bumper opening at the box office but the makers say they have to recover only Rs 30 crore which is an achievable target.