"The new AIB video is out. This time, we want you to ?#?SaveTheInternet?. Share this video and spread the message to everyone you know who uses the Internet. Please, log onto www.savetheinternet.in," read a post shared by AIB on their official Facebook page.

Also read: Telecom Ministry to submit a report on Net Neutrality by 9th May

The video shows AIB lending support to net neutrality. Net neutrality is an "idea that internet service providers give their customers equal access to all lawful websites and services on the internet, without giving priority to any website over another", reads netneutrality.in.

Also read: All you need to know about Net Neutrality in India

Due to intense lobbying by telecom operators like Airtel and Vodafone, Telecom Regulatory Authority of India (TRAI) is planning to allow them to block apps and websites to extort more money from consumers and businesses - an extreme violation of net neutrality.

See video :

 TRAI has released a consultation paper with 20 questions spread across 118 pages and wants people to send them an e-mail by April 24.In the video, AIB stated that "all content is equal, and all sites must be equally accessible".

The video, which was posted on Saturday, has received more than four lakh views till now. And Bollywood celebrities are spreading the message on Twitter.