"We are the latest GSM player to provide 3G services in Mumbai. Aircel's 3G services will offer enhanced user experience to subscribers, allowing them live streaming of various content and better access to social media," its regional business head Harish Sharma said.
The company won 3G spectrum in 13 circles for nearly Rs 6,500 crore, which does not include Mumbai, where Bharti Airtel, Reliance and Vodafone emerged as winners.
Under revised guidelines, operators are allowed to tie up with their peers and launch services in circles they do not have a license. Idea recently launched 3G services in a tie-up with Airtel.