New Delhi: Telecom services provider Bharti Airtel Ltd on Friday said brand Airtel is the title sponsor of the upcoming TV show 'Satyamev Jayate' by actor-producer Aamir Khan.
Through this partnership, Airtel is looking to further strengthen its connect better with the masses.
"The theme of connecting with people across India is a common focus for both Satyamev Jayate and brand Airtel," Bharti Airtel Global Brand Director Bharat Bambawale said in a statement.
Satyamev Jayate is a new non-fiction TV show which marks the TV debut of actor Aamir Khan as a host and producer.   

The show will be broadcast on nine TV channels from May 6 onwards.
"For the show, Airtel has reduced the cost of SMSes to the show from Rs three to Re one. All revenue collected via SMS will be donated by the company towards charity," it said.
The show aims to tackle burning social issues and features the stories of real people, it said.
Satyamev Jayate will be aired in over eight languages across Star TV network channels and Doordarshan.


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