"Virtual Rs 1 Entertainment Store offers a wide range of exciting mobile content (including music, videos, games and photos) and Internet browsing offers all at Rs 1 only," the company said.
The store is compatible with over 5,500 mobile devices including feature phones, it added. Airtel has recently launched a video service for Rs 1.
The company said that with such initiatives it continues to leverage the affordable ‘Rs 1’ tag to simplify data services for its customers and encourage the mobile internet experience among first-time users across India.


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