Airtel ventured into its company-owned-company-operated (COCO) stores in February last year with the opening of the first store in Delhi.

"In a span of 14 months, this retail footprint has been extended to 35 cities and towns across 14 states," the company said in a statement.

It said the stores employ over 1,000 staff members.

"The all new company-owned-company-operated Airtel stores leverage the best of retail practices and technology to offer a superior service experience to customers walking into our outlets," Bharti Airtel Director (Consumer Business) Srini Gopalan said.

The company said new Airtel stores also has outlets that will be run as well as managed by women employees, and will focus on addressing the needs of female customers across the country especially tier 2 and 3 cities.

"We are confident that our all women's will add another dimension of empathy and perspective to the way we deal with our customers," Gopalan said.

Airtel said as a one-stop-shop for all customer needs, the stores also offer a collection of devices including phones and tablets.


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