, which connects buyers and wholesale suppliers globally, has 40 million users globally and 4.5 million users in India.

As part of the strategy, has partnered with Indian organisations to launch an online platform SMILE (Small and Medium Industries Leveraging Export).

ICICI Bank, Kotak Mahindra Bank, Crisil Rating, Tally, Capital Float, Jeena, SGS, Mypacco have become partners for the SMILE programme in financing, credit rating, software, online lending, transportation, inspection and verification, and online logistics respectively.

By offering combined trading solutions to Indian SMEs, SMILE hopes to make cross-border trading easier, helping over 10 million SMEs in India explore global trading opportunities in a more cost-effect way.