According to reports, during the flash sale, some of the users were shown the price tag of the product as Rs12,999. However, the actual price of the smartphone is just Rs 8,999.

"Apologies for the technical glitch, we're actively working on addressing this issue for impacted customers @Yuplaygod," the company said on its Twitter handle.

Yu put up 10,000 units of its 4G device 'Yureka' for sale as part of its debut on Tuesday which went out of stock in just three seconds.

The 4G device features Qualcomm Snapdragon 615 octacore processor and 64-bit multi-core CPU, 5.5-inch HD IPS display, and 2GB RAM, 16GB ROM, 12.5GB memory (for apps and mass storage and expandable upto 32 GB), 13MP rear and 5MP front camera and 2,500 mAh battery.

Focussed on the fast growing segment of tech enthusiasts, the handset is the first device to be launched by Yu with Cyanogen OS.
Based on Android operating system, CyanogenMod offers features and options not found in the official firmware that is distributed by most mobile device vendors.
According to research firm IDC, the smartphone market in India grew at 84 percent year-on-year in the quarter ended June 2014 to 18.42 million units from 10.02 million units (in April-June 2013 quarter).