According to reports, developers can advertise their apps on Android smartphones and tablets, and also on Amazon tablets by paying Amazon each time a user clicks an advertisement displayed through the system.

Campaigns for the service start at USD100. Amazon could not be reached immediately for comments outside regular business hours.

Amazon had also said it was launching a services marketplace offering to connect consumers with businesses offering anything from home improvement to piano lessons.

Amazon Home Services, which is being launched in major cities across the United States, includes businesses in diverse areas such as gardening, computer repair, and math or yoga instruction.

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The new listings will connect consumers to "handpicked pros offering upfront pricing on pre-packaged services with helpful reviews from customers that have made verified purchases."
    
Amazon said it will offer a "happiness guarantee" for all the services. The move further expands Amazon's footprint from its origins as an online bookseller, and which now sells a vast array of goods and digital services as well as online storage and hosting of websites.