The reason given for the move was an intent to focus on devices that play well with Amazon Prime video service, which the Seattle-based company has been ramping up with original shows and content partnerships.
"Over the last three years, Prime Video has become an important part of (Amazon subscription service) Prime," an Amazon spokesperson said in an email response to an AFP inquiry.
"It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."
Amazon will continue to sell Roku and the company's own Fire TV devices, along with Xbox and PlayStation consoles made by Microsoft and Sony respectively, according to the spokesperson, who referred to the selection as "excellent choices."
The news came shortly after Google and Apple unveiled improved versions of their devices for channeling digital movies, television shows, and more from the Internet to television screens.
Amazon competes in the same arena with a Fire TV line that includes a USB style "Stick" priced at USD 40 and a new ultra high-definition Fire TV box set for release next week at USD 100.
Google on Tuesday unveiled an upgraded version of its popular Chromecast device that plugs into television screens to stream content wirelessly from the internet, with smartphones or tablets serving as controls.

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