The app, Amazon Now, will provide shoppers access to over 6,000 everyday essential items from local kirana stores and other grocery retail chains like BigBazaar, Reliance Fresh, Bharat Petroleum In & Out, Godrej Nature's Basket and Food World.

Customers can have the products delivered to their doorstep within 2 hours or at a pre-scheduled time, Amazon said in a statement.

"We are encouraged by the learnings from Kirana Now – a pilot that we started last year in Bangalore to enable customers to shop for their everyday essentials from the ecosystem of their local stores and get them delivered within two-four hours," Amazon India Vice President Category Management Samir Kumar said.

Amazon has also enabled with two new delivery services – Express Delivery (two hours) and Scheduled Delivery offering. The launch comes at a time when grocery delivery start-ups like Grofers and PepperTap are either shutting operations in certain cities or re-working on expansion plans to optimise costs.