The products and services range from sports gear to clothing and accessories to restaurants, spa and wellness services.

Last month, had launched personalized, customized and multilingual Gift Cards enabling the recipients to shop for gifts of their choice from a selection of products (excluding eBooks) available on and get them delivered at their doorstep.   

With the launch of the Gift Cards Store, now becomes a one-stop gifting destination offering various gifting solutions to consumers that can be redeemed not only on, but also across all partnering brand stores.

"We are very excited with the response that we have received for the Gift Cards in the past few weeks post their launch,” Srinivas Rao, general manager payments, Amazon India, said in a statement.

"The launch of the Gifts Cards Store is a step further in providing an exciting opportunity for our customers to select interesting, unique gifts at their convenience and make the process of gifting and shopping easy, convenient and enjoyable," he added.