A source close to the 72-year-old star said, "He is personally very excited and enthusiastic about promoting Kisan, but an official announcement about Mr Bachchan's association will be made formally in the near future."

The actor is also likely to contribute to audio visual content and radio jingles for the DD Kisan channel, which was launched by Prime Minister Narendra Modi on Tuesday.

Big B himself got the farmer tag in 2010 when he bought the land worth Rs 3.03 crore in Kakori village of Muzzaffarnagar, 23 km from Lucknow.

The Uttar Pradesh Seed Corporation then registered the iconic film actor as a farmer and provided him with a hybrid seed programme for his land.


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