"This is the most worthy and valuable initiative that the Maharashtra government has taken. Our films are popular worldwide." Bachchan said.

"Maybe if we all work together with the government of India and with my effort as a member of this initiative, we definitely can make Mumbai city as the 'Entertainment City' of the world," he added.

Chief Minister Devendra Fadnavis also attended the launch of MITM, a three-day congregation to attract buyers and sellers from tourism industry from across the country and world, here on Monday.

Big B, who is the official tourism ambassador for Gujarat, highlighted the beauty and tourism prospects of Maharashtra.

"Promotion of tourism is very close to my heart. I don't know whether it will be counter productive for me to promote Maharashtra tourism despite being a brand ambassador of tourism for adjoining state of Gujarat, I shall be more than happy to do it." the superstar added.

The screen icon, who has regaled film audiences for over four decades, said: "Everything I have achieved has come to me during the time when I was in this city (Mumbai). I thank Mumbai and people of this country."

Now the efforts of the government are to promote Mumbai as an 'Event Destination' city, and it has decided to ease process of permissions.

Courtesy: Mid-day


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