Ahmedabad (Agencies): India’s leading dairy brand Amul have become the official sponsors of the Netherlands cricket team for the ICC Cricket World Cup starting February 19.

The Royal Netherlands Cricket Board (RNCB) signed the sponsorship deal with Amul yesterday.
Logo of Amul Butter, a Gujrat based giant will appear on the sleeve of saffron jersrys of players as well as on the training kits throughout the World Cup.

"We were looking to associate with the game of cricket for long....World cup came as a good opportunity and it clicked," GCMMF Managing Director R S Sodhi said.

"We are getting associated with the Cricket World Cup for the first time and Amul welcomes the Netherlands team to Indian sub-continent," he said. However, he did not divulge the amount of money involved in the sponsorship deal.
 Netherlands will play their first match against England on February 22 in Nagpur.

"I am delighted we have been able to bring Amul on board for the World Cup and will be showcasing the brand over the competition," RNCB Chief Executive Richard Cox said in a statement.

"It is also heartening to note that the level of their investment will extend not just to supporting the team but also allow us to invest in some key areas of the board, most notably our development programmes beyond the World Cup," Cox said.
    
"The board has attracted over half a dozen new financial partners in last 12 months," he added.