Ambani is among the nine eminent personalities picked up by Modi to propagate his 'Swachh Bharat campaign'. The others include cricketing icon Sachin Tendulkar, film stars Salman Khan, Priyanka Chopra and Kamal Hassan, Yoga guru Ramdev and Congress leader Sashi Tharoor.

"I am honoured to be invited by our respected Prime Minister Shri Narendrabhai Modi to join the 'Swachh Bharat Abhiyan'. I dedicate myself to this movement and will invite nine other leading Indians to join me in the 'Clean India' campaign," Ambani said in a statement.

Modi is using Gandhi Jayanti, the birthday of Mahatma Gandhi, to start accelerate his cleanliness drive and has ordered ministers to sweep areas clean.

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