The actor will start shooting for the show this week. Ram is an old friend of Pam (Ashwini Kalsekar) and brother of Karan Kapoor (Ashwin Mushran).

Anurag embodies a positive character and will be seen bringing a funny element in the show.

"I will soon start shooting for 'Itna Karo Na Mujhe Pyar'. I play the role of Ram Kapoor who is in love with Pam. Ram is a smart and fun loving guy with a heart of gold," Anurag, who previously worked with Ekta Kapoor's Balaji Telefilms in shows like "Yeh Hai Mohabbatein" and "Jodha Akbar", said in a statement.

"I am always excited to work with Balaji as it is like home for me. I am really thankful to Ekta Kapoor for thinking of me in different roles, whether positive or negative," he added.

"Itna Karo Na Mujhe Pyar" also stars Ronit Roy.


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