Both the companies are trying to lure game developers by offering premium placement to these games on their app stores' home pages and features lists, it was reported by a daily.

Both Google and Apple were not immediately available for comment outside regular US business hours.

Apple had struck a deal with Electronic Arts Inc last August to promote the game "Plants Vs Zombies 2" prominently in its App Store, and had a similar arrangement with ZeptoLab to promote the sequel to its popular puzzle game "Cut the Rope", which released in December, it was reported in some countries media.

(Agencies)