Priced at 99 dollars on contract and 549 dollars off contract in United States, the device was marked as Apple's budget phone, meant to target emerging markets like India and China. However, it did not got much popular amongst the consumers, who were much excited about the pricier iPhone 5S, according to a news report.

The 5S outsold 5C in some places by margins as high as 5 to 1 in the days after the launch. If the rumours are to be believed then Apple may discontinue the product in the middle of next year.

However, no official statement has been  received by Apple yet.