The company has especially targeted the emerging consumers in Tier II and Tier III of the country with this launch. Among the key features of these TVs is ‘Eye Protection Technology’ (EPT) which safeguards eyes from growing irritation due to longer television viewing.

Avinash Jain, Managing Director of Arise India Ltd said, “After servicing the electrical needs of the country over the past 25 years with a trustworthy range of products, we now look to redefine our consumer’s television viewing experience with our new LED range.”

According to Jain, they have set a target of selling 1 lakh LEDs in 2013-14 and want to raise the slab upto 2 lakh in the coming years. The LED range of Arise includes a total of eight models in various television sizes ranging from 16” to 50”. The MRP of these televisions will be in the range of Rs 7,490 to Rs 79,990.


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