Almost all political parties in the fray have placed their orders much before the announcement of the election dates to hit the campaign trail faster than others.

The shop of 55-year-old Ashis Sadhukan at Burrabazar is buzzing with activity these days as campaigners make a beeline haggling over prices of materials.

"My father started the business in late 70s. It is a profitable business during the poll time, whether it's municipal poll, Lok Sabha poll or Assembly poll," Sadhukan, who is in the business for three decades, told reporters.

Campaign materials like vinyl box posters, flex, paper posters, cut-outs, banners, flags, handbills, kites, caps, pens and umbrellas printed with party symbols are the top draws among the parties.

The traders are finding it difficult to cope with the flow of orders, which, they say, are still pouring in. Do they show any preference for the "big daddies" of election - TMC, CPI-M or BJP? The answer is 'no'.

"For us all political parties are the same. They are our customers and we treat them equally. We charge the same rate for products irrespective of political parties and their clout," Sadhukan said.

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