The company is targetting the India market three-way -- at the selfie-crazy people, the lower price band and at the same time, trying to play a flagship killer.

The new Deluxe will not only have a 4GB RAM unit, which Asus was the first to introduce, but is also expected to be sleeker and will come with a crystal miracle design on the back panel.

The ZenFone 2 Laser will come with a laser auto-focus and will be an upgrade over the first generation ZenFone. The Selfie will be specifically dedicated for selfie lovers.

Chang also announced major changes to the quirky Zen user interface to make the phone's battery last longer and provide a lag-free experience for users.