Optimised for taking selfies, it boasts of features that would certainly pamper you if you are a perfectionist as far as your self-portraits go, such as the 'beautification mode'.

 The Selfie phone features cameras on both the front and back of the phone with a 'beautification mode' designed to make people look better in their photos.

The cameras' 'real tone' flash is "like having a personal spotlight". The device also sports a 'selfie button' that can be easily pressed with an index finger, so people can click the shutter just as they might change the volume of their music.

To activate 'selfie mode', users need only draw an 'S' on the home screen of their phone. There is also 'selfie panorama mode' for capturing more background in 140-degree selfie shots.

The ZenFone Selfie which is all about taking selfies as the device sports 13MP front camera with Toshiba sensor, laser autofocus and dual-LED (dual-tone) flash.

The sensor is coupled with a dual-tone LED flash which should facilitate photography in low-light conditions.

The smartphone features a 5.5-inch LCD display and runs on Android 5.0 (Lollipop). It is powered by Qualcomm Snapdragon 615 with 2GB and 4GB options in RAM.

The phone offers internal storage of 16GB which can be expanded upto 64GB via microSD cards. Asus ZenFone Selfie comes with front cameras of 13MP resolution. The phone supports 3G, Wi-Fi, Bluetooth 4.0, NFC and A-GPS.

The device gets its power from a 3,000 mAh Li-Po battery and weighs 170 grams. The smartphone  measures 156.5 x 77.2 x 10.8 mm.