The ZenWatch, which is Asus' first wearable device, sports a curved display and can be paired with smartphones running Android 4.3 or higher.
"We are still finalising the launch and pricing of ZenWatch. It will work with Android phones and we expect to bring it to India in the beginning of next year," Asus South Asia Regional Head and Country Manager (System Business Group India) Peter Chang said.
The ZenWatch will compete with the likes of Moto 360, LG G Watch and Samsung Gear Live in India.
Asked about the pricing, he said: "It will be priced under Rs 20,000, though we are trying to bring the price down further. It will be competitively priced."
The smart wearables category is growing globally with the likes of Samsung, LG and Apple coming out with their smartwatches across various price points.
Apart from smartwatches, many firms like Sony, Adidas and Goqii have introduced smartbands dedicated to healthcare or athletics with support apps like pedometer and heart rate monitor to help monitor various bodily functions.
Samsung's Gear Live is listed for about Rs 15,900, while LG's G Watch is priced at Rs 14,999 on Google Play.
The ZenWatch has 512MB RAM, 4GB storage, 1.63-inch display and is powered by Qualcomm Snapdragon 400 1.2GHz processor. With a stitched-leather watchband, the smartwatch allows users to reject or mute a call.
It tracks and displays a variety of health-related stats, including steps taken, calories burned, heart rate, activity duration, and exercise intensity.
Users can also see their smartphone's camera viewfinder remotely on ASUS ZenWatch.
This is useful for selfie and group photos, letting the photographer compose the photo, release the shutter, and check the final result while being included in the shot.
Besides, Asus today announced a special campaign for its Zenfone series of smartphones.
Under the 'Live the Zen life with Rannvijay' campaign, Asus will offer various challenges to actor and VJ Rannvijay to showcase features of the smartphones.