The event, held on November 14th 2014 during CeBIT in Bangalore, also saw Micromax A1, Swipe Sense 5 and Intex Cloud FX vying for the top spot in the budget smartphone category. The runner ups for the laptop category were Toshiba Satellite P50 (4k Display), HP Envy 15 J-001TX and Dell Inspiron 15 7000 (7537).
The Zenfone 5 had received a substantial response in the fiercely competitive Indian market since its launch in July, racking up over 2.8 lakh in sales within a quarter.
Peter Chang, Regional Head - South Asia & Country Manager - System Business Group - ASUS India, said, "We pride ourselves on the high-value smartphone series that is aesthetically crafted with a sublime new user interface while maintaining the ultimate usability for a complete user friendly experience. Our Zenbooks have also taken computing to the next level. We are delighted with the response we have received from the Indian market and that we are further being acclaimed for the innvovation. We will continue to evolve in order to deliver the incredible and to ascertain our continuous spot as user preferred brand."
In terms of specifications, Zenfone 5 sports a 5-inch IPS panel that delivers high-definition (HD) 1280 x 720-pixel resolution shielded with Corning Gorilla Glass 3. The smartphone houses an 1.6 GHz Intel Atom Dual-Core Z2560 processor with 2GB RAM backed by a 2110 mAh battery. Zenfone 5 currenly runs on Android Kitkat 4.4 OS, but ASUS has confirmed that the smartphone will receive the latest Lollipop OS soon.
Other features of Zenfone 5 include PenTouch and GloveTouch technologies, an 8-megapixel PixelMaster primary camera with exclusive ASUS PixelMaster technology and a 2-megapixel secondary camera. The smartphone comes in a range of colours - black, white, red, purple, and gold, and is priced at Rs. 9,999.    

About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world's best-selling, most award-winning, motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today's digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones.

Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionising the PC industry with its Eee PC(TM). ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2013 was approximately US$14 billion.