"Zenfone Max" device can give over 900 hours of stand-by time or 37.5 hours of 3G talk-time on a single charge, the company claimed."The enhanced version of the Zenfone Max with a brand new processor, increased memory and more personalisation options helps us stay true to our ethos and offer an extremely cost-effective high-end luxury product," said Peter Chang, region head and country manager, ASUS India, in a statement.

"Zenfone Max" is powered by a Qualcomm Snapdragon 615 octa-core processor and provides the users the choice to opt for a 2GB or 3GB RAM variant. The smartphone has 32GB of internal memory and can be expanded up to 64GB.It sports a thin body design measuring just 5.2 mm.

The smartphone runs on Android Marshmallow (version 6.0.1) paired with ASUS ZenUI on top of it.Five battery modes and a "power saver" feature helps users manage and extend the battery life even more.

The smartphone comes with an OTG cable that turns the phone into a charger to power up the users' other gadgets, making it a useful everyday accompaniment.

On the photography front, it packs 13MP rear camera with the ASUS PixelMaster 2.0 technology and dual-LED flash for natural-looking photography and a 5MP front camera. It also features laser auto-focus technology that helps photography enthusiasts focus on an object in as fast as 0.03 seconds.