New Delhi: German luxury car manufacturer Audi on Thursday launched its global driving experience programme, the Audi sportscar experience (ASE), at the Buddh International Circuit, Greater Noida.
The company, which is looking to become number one in the Indian luxury car market by 2014, is offering enthusiasts to drive and receive intensive training using its sportscar Audi R8 V10 with packages priced between Rs 98,000 and Rs 1,25,000.
"The Audi sportscar experience has been developed in line with the Audi brand's 3 core value pillars - sportiness, progressiveness and sophistication," Audi India Head Michael Perschke said.
Internationally, the Audi sportscar experience is conducted on race tracks at Barcelona, the Nürburgring, the EuroSpeedway Lausitz, the Salzburgring, Dubai and in Spa, Belgium.
The programme has been divided into two parts – racetrack experience and racetrack experience advanced.
The first leg of the racetrack experience was kicked off on Thursday and it will be followed up with further in August-September.
The company said the racetrack experience advanced programme would be held around October-December.
Audi India said the packages available are at Rs 98,000 for only experience, Rs 1.1 lakh for experience and local shuttle. For experience along with local shuttle and hotel stay, it would cost Rs 1.25 lakh.
"The advanced program will only be made available to those who complete the racetrack experience and are deemed eligible by our instructors to move ahead to the second level of the program," Perschke said.
This concept would also give the participants an opportunity to enroll in an international race experience, he added.
The programme is part of Audi's campaign to boost sales in India as it looks to become number one in the luxury market.
Perschke had last month said if everything went well according to plan and strategy, Audi would become the market leader by 2014 - a year ahead than originally planned.
In 2011, BMW had sold 9,371 units, while Mercedes Benz and Audi had sold 7,430 units and 5,511 units respectively.


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