The new fourth generation Prius combines a premium styling and an enjoyable driving dynamics to showcase the advanced technology and the Prius DNA which Toyota intends to carry forward in future.
Commenting on the launch, Toyota Kirloskar Motor MD Naomi Ishii said: "India being a crucial market for us, we believe there is more to the market beyond just the numbers.
"We have taken good stock of our priorities for the road ahead and we do not want to make just more vehicles but also want to address other critical issues associated with energy, environment and safety with our revolutionary hybrid technology."
He further said that considering the rising oil imports and increased pollution, environment-friendly vehicles will go a long way.
"We are actively working to promote hybrid and other environment friendly vehicles based on our stance that environment friendly vehicles can have a positive impact on the environment only if they are used widely," Ishii said.