New Delhi: The market size of Indian baby care products are expected to grow by 40 percent to Rs 4,200 crore by 2014 on account of rising income levels and increasing awareness, Assocham on Friday said in a study.
At present, the market size of the industry stood at Rs 3,000 crore.
Baby care products include food, skin care, toiletries, baby soap, oils, shampoo and creams.
"Factors that have fuelled this industry's growth are rising income levels, fewer children per household, better product availability and increasing awareness," it said.
The industry body said India has emerged as the most preferred market for the companies involved in baby care product manufacturing and marketing.
The growing segment of population in the age group of 0-4 years has been providing tremendous opportunities as compared to any other baby product market worldwide, it added.
According to the survey, metropolitan cities are the largest consumers of such products.
However, it said among the BRIC nations, the per capita expenditure on baby personal care products is the lowest in India.
Further, it said the estimated online market for baby products is around Rs 200-250 crore and tends to double within a year.


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