Mumbai, (Agency): Bajaj Auto reported an 18 per cent jump in sales during January, 2011, driven by smart growth in demand for the company's popular Pulsar and Discover motorcycle models.

The company sold 3,13,583 units during the month, with Pulsar and Discover constituting 68 per cent of the total volume, Bajaj Auto said in a filing to the Bombay Stock Exchange.

Bajaj Auto had reported sales of 2, 66,018 units in January, 2010, the company said in a statement here.

In the motorcycles segment, the company sold 2, 75,622 units in January, 2011, an 18 per cent increase from 2, 32,939 units in the same month of the previous year, it said.

Furthermore, Bajaj Auto's commercial vehicle sales grew by 15 per cent to 37,961 units in January, 2011, from 32,969 units in the year-ago period.

In addition, the company witnessed a 44 per cent jump in exports during the month. The company sold 1, 03,526 units in overseas markets in January, 2011, as against 71,695 units in the same month of the previous year.

During the April-January period, the company clocked a 38 per cent jump in total sales to 3,189,339 units, as against 2,309,625 units in the corresponding 10-month period of the previous financial year.

Shares of Bajaj Auto zoomed up by 1.25 per cent to Rs 1,261.90 apiece in early trade on the BSE on Wednesday.