Its net sales in the quarter under review stood at Rs 74.63 crore, down 44.85 percent from Rs 135.33 crore in the corresponding quarter of the previous fiscal, Balaji Telefilms said in a BSE filing.
Meanwhile, in a separate filing, the company said it has forayed into the digital business through its new venture Alt Digital Media Entertainment.
Alt Digital Media will create highly differentiated, original, ad-free digital content for the entire connected ecosystem spanning mobiles, internet, smart TVs, tablets, xBoxes and play stations, the company said.
Shares of Balaji Telefilms were trading at Rs 85.20 apiece, up 2.84 percent from their previous close on the BSE.


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