The BCCI had invited new bids from corporate houses after existing series title sponsors, telecom major Airtel, decided against renewing their association with the Board. The bids, for matches to be held from October 1 this year to March 31, 2014, are to be opened, evaluated and sponsorships awarded on Thursday at 12 noon, the BCCI had announced.

Airtel had won the rights as series sponsors for all international and domestic matches played in India from September 1, 2010 to March 31, 2013 for a consideration of Rs 3.33 crore per match. The base price for buying rights for India's home fixtures has been set at Rs 2 crore per match (Tests/ODIs/Twenty20 Internationals).

There are two international series currently scheduled during the period, the seven-match ODI series and a T20 game between India and Australia, followed by two Tests and three ODIs against the West Indies. Sponsorship rights will extend to domestic events such as Irani Cup, Ranji Trophy, Duleep Trophy, Vijay Hazare, Deodhar Trophy and Raj Singh Dungarpur Trophy.


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