Besharam opened on Wednesday and collected approximately Rs 21 crore and since then went on a downward spiral. Even the weekend did not provide much respite with Rs 5.75 crore earned on Saturday and Rs 7.5crore on Sunday. The film has managed to earn only Rs 44.5 crore despite a 5-day extended weekend.

Exhibitor Akshaye Rathi said, “The box office numbers for Besharam are disappointing. Besides the content of the film, its failure can be attributed to the promotions, which were lackluster and stereotypical. This also proves that no filmmaker, trade analyst or trade person is more discerning than the audience, which can sniff out a good film from a bad one.”

According to distributor Sunny Khanna, Besharam fell short of expectations. He explains, “After having an A-list Bollywood actor, the film failed to draw audiences to the cinemas. It shows that the movie was not marketed well and the promos were not appreciated. The movie started dipping as the word-of-mouth as well as the reviews were not good. The Lunchbox has been appreciated by the audience. It has collected Rs 1.25 crore in its third week, the total being Rs 19.50 crore.”

Courtesy: Mid-Day

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