Airtel's Platinum 3G would deliver faster Internet speed, enhance voice clarity and offer a superior network experience for customers in the circle.

Additionally, Platinum 3G would help optimise the back end engagement between the network and mobile devices, allowing customers to enjoy extended battery life on their phones, CEO Airtel North East and Assam, Sameer Anjaria said.

Airtel has recently commenced the implementation of its network transformation program 'Project Leap' in the North East and Assam.

With an investment of Rs 60,000 crore over the next  three years, Airtel's 'Project Leap' is a strategic company initiative aimed at perceptibly improving its network quality and delivering the best customer experience, he said.

"Today we are pleased to offer Platinum 3G services to our customers in Itanagar. In line with our long term growth strategy for North East and Assam, we will be investing heavily in upgrading our network and providing seamless customer experience across various technologies under Project Leap," Anjaria added.

In July last year, Airtel had introduced 4G services in the North East. With both Airtel 4G and Platinum 3G available in the circle now, Airtel is uniquely positioned to become the only network in North East to leverage these technologies towards delivering a better experience for its customers.