New Delhi: Telecom giant Bharti Airtel on Sunday announced its foray into the mobile advertising (m-Advertising) segment in India to equip advertisers in reaching out to their potential customers.
"Airtel's m-advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment," said K Srinivas, President – Consumer Business, Bharti Airtel.
He said with the mobile advertising market poised to grow by more than 40 percent over the next few years, Airtel is placed uniquely to leverage this growing medium.
With this, Airtel will equip advertisers to connect with their potential customers in a targeted and personalized fashion via their mobile phones, the company said in a statement.
Through the m-Advertising platform, advertisers will be able to leverage multiple communications outlets and tools such as mobile internet (WAP), Messaging services and Airtel digital TV to engage their audiences, Bharti Airtel added.
"It will not only create opportunities for increasing brand saliency but also conversions using technologies such as mobile couponing for segments such as youth, upper SEC, smartphone users etc," the company said.
With this platform, companies can also extend their access to the rural audience with voice solutions.
Bharti Airtel has operations in 20 countries across Asia and Africa. It is largest telecom operator in India.


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