Mumbai: Bollywood megastar Amitabh Bachchan was named the most distinguished personality of 2010 at the BIG Television Awards here. He says TV is a “complex and vibrant” medium and he admires the small screen fraternity that works tirelessly.

“So I went to the Big TV Awards and came back with one... the most distinguished personality of the year in TV for the last year...,” Amitabh posted on his blog, following the event on Tuesday night.

The 68-year-old, who will be back on the small screen with 'Kaun Banega Crorepati 5' starting Aug 15, is in awe of those who work round-the-clock for the small screen.

“The TV industry a revelation for me...a most complex and vibrant medium.. a difficult medium to be in, and most of all a tough medium to be connected with. It takes the mickey out of you when you are asked to perform for it...and I speak from experience,” he wrote.

“Hence my great admiration for all those that are connected with it, and continue to work each day for its betterment... takes a lot out of the artistes and personalities that labor day and night in its working,” he added.

Amitabh made his TV debut with the first season of 'Kaun Banega Crorepati' in 2000, against the wishes of his family and friends.

“When I was given the opportunity to work in it for the first time for 'Kaun Banega Crorepati', everyone told me I was making the biggest mistake of my life. Today, after receiving recognition, I am happy to have made that mistake!”

'Kaun Banega Crorepati' is the Indian version of the internationally popular 'Who Wants To Be A Millionaire?' The upcoming season will be aired on Sony Entertainment Television.

Don't underestimate anyone: Big B

“Koi bhi insaan chota nahi hota (Never underestimate anyone)” is what megastar Amitabh Bachchan is urging people in the newly-launched campaign of the fifth season of popular game show 'Kaun Banega Crorepati'. After promoting 'Koi bhi sawaal chhota nahin hota (No question is insignificant)' in the last season of the show, the actor will be seen anchoring the new philosphy of the game show in a series of five films, each with a distinct story and a distinct character.

“This year the challenge was to take the campaign and the thinking forward and build upon the hugely successful KBC campaign of 2010 - 'Koi bhi sawaal chota nahin hota'.  This year also the campaign retains that distinct KBC flavour, while we take the thought forward,” Danish Khan, senior vice president and marketing head, Sony Entertainment Television, said in a statement.

The campaign is conceptualised by Chicago-based creative firm Leo Burnett.

“The thought 'Koi bhi insaan chota nahin hota' is rooted in yet another popular belief of our society that everybody inherently has capability to achieve something  extraordinary. Hence, don't underestimate anybody - a right platform and good knowledge can transform life and KBC is that platform,” he added.

The fifth season of the show goes on air August 15.