Bhopal: In the election year, the BJP on the occasion of 44th death anniversary of party ideologue Pandit Deendayal Upadhyay on Saturday embarked on a fund-raising drive.

The party on Saturday in an event organised in Bhopal to commemorate Pandit Deendayal Upadhyay’s death anniversary, announced to revive the concept of party's fund-raising scheme ‘Aajivan Sahayog Nidhi’. The party has reduced the workers’ contribution amount to Rs 100 to increase the number of participants in the scheme.

“The drive ‘Aajivan Sahayog Nidhi’ was not possible without workers support,” Madhya Pradesh BJP president Prabhat Jha said while addressing a gathering of party workers in Bhopal.

He added, “Use of black money during elections is a matter of concern. This should not be done. BJP is a people's party, not industrialists' party.”

Madhya Pradesh Chief Minister Shivraj Singh Chouhan said, “I had asked the state party president to provide us an opportunity parallel to ‘Aajivan Sahayog Nidhi’ for the state party unit. He has given us a chance. This will strengthen the BJP.”

The Chief Minister contributed Rs 1,000 to the party fund on the occasion.

Last year, Bhopal district had raised Rs 28 lakh for the party’s scheme.