BlackBerry is going back to its roots with its latest phone. It draws on the classic BlackBerry design but with a twist: Android apps.

The Classic costs £350 in the UK and $450 in the US. Official launch events are scheduled for 17 December.

The Classic is a traditional BlackBerry design, with a physical QWERTY keyboard and a 3.46-inch screen.

It sports a dual-core 1.5GHz processor backed by 2GB of RAM. Classic is packed with a 16GB of storage that you can top up with a microSD card for extra space. The main camera is 8-megapixel with a 2-megapixel front shooter for video calls.

BlackBerry Ltd's  strategy for serving big clients like corporations and government agencies will take shape on Thursday as it launches a new mobile device management platform, a vital component of its turnaround plan.

At a San Francisco event, BlackBerry will outline tie-ups  ith carriers and service providers that will be co-marketing the BlackBerry Enterprise platform, or BES 12, according to industry sources.
               
Analysts and investors are watching closely to see if BlackBerry Chief Executive Officer John Chen can kick-start revenue growth.
               
Growth will depend on the success of the BES 12, a system that will allow large organizations to manage and secure not just BlackBerry devices on their internal networks, but devices that run on rival operating systems such as Google's  Android, Microsoft's Windows and Apple's iOS.
               
BlackBerry has some 3.4 million clients provisionally signed up for BES 12 who are potentially set to become paying clients early next year. Despite this, analysts remain cautious, noting BlackBerry is competing in a crowded field.
               
BlackBerry had already launched the Passport at Rs 49,990 in India.

The one-time smartphone industry pioneer recently concluded a three-year long restructuring process and has largely halted the bleed, but it is now up to Chief Executive John Chen to prove that the company's new devices and services are capable of generating sustainable new streams of revenue and returning it to profitability.

It is worth mentioning that BlackBerry has increasingly lost relevance as a smartphone company in the years since the 2007 launch of Apple's touchscreen iPhone and the 2008 introduction of Google-powered Android phones.

The company is hoping the Classic and the launch of its new mobile device management system - BlackBerry Enterprise Service 12 (BES12) will help it claw back ground ceded to rivals in both the hardware and services market.
 
The BES 12 platform will allow IT managers at large firms and government agencies to not only manage and secure BlackBerry devices, but also all Android, iOS and Windows-based devices on one platform.
 
BlackBerry is betting that the enhanced security features on its BES 12 platform, coupled with a range of value-added services, will help revive revenue growth and stem its slide.
 
"BES12 is the most important product launch, as it is needed to stem the service revenue decline," Scotiabank analyst Daniel Chan said in a note.

Passport sports a 4.5-inch square and touch-enabled display and three-row QWERTY keypad. The BlackBerry Passport flaunts a 4.5-inch square display with 1:1 aspect ratio, a resolution of 1440×1440 pixels and a density of 453ppi. The display is also protected by Gorilla Glass 3.

The smartphone is powered by a 2.2GHz Qualcomm Snapdragon 801 quad-core processor coupled with Adreno 330 GPU and 3GB of RAM. Also featured are 32GB internal storage, microSD card support, 13-megapixel rear camera with optical image stabilization, 2-megapixel front-facing camera, and a 3,450mAh battery, which the company claims is good enough to last up to 30 hours on a single charge.

Connectivity options include LTE support, Wi-Fi, Bluetooth and GPS. On the software front, the Passport runs on BB10.3 operating system.