According to reports, Z3 is the most affordable device powered by the latest BlackBerry 10 operating system. This smartphone will hit the Indian market on June 25. The device will compete with Samsung, Motorola, HTC, Microsoft Devices and Micromax.

Over the last few weeks, the handset makers have launched a slew of devices, priced below Rs 12,000 (sub-USD 200) to tap the booming smartphone market in India.

According to International Data Corporation, smartphone sales in India grew almost three-fold to over 44 million in 2013, buoyed by affordable devices made by local firms like Micromax and Karbonn.

In the first quarter of 2014, 17.59 million smartphones were shipped in India as compared to 6.14 million in the same period of 2013. Samsung was the market leader (35 percent share) in Q1, followed by Micromax (15 percent), Karbonn (10 percent), LAVA (6 percent) and Nokia (4 percent).

This would be an important launch for the ailing smartphone maker that has been facing stiff competition globally from Apple and Samsung.

Z3 is the first phone manufactured by Foxconn.

During the launch of Z3 in Indonesia, BlackBerry had said that it would gradually introduce the device in six other countries including Philippines, India, Vietnam and Malaysia.

Z3 features 1.2 Ghz dual-core processor, 1.5 GB RAM, 8 GB internal memory (expandable upto 32 GB) and 5MP rear camera.

JPN/Agencies