Two men escorted him off stage. Kruger was able to walk. A BMW spokesman said over the public address system, "I'm a bit lost for words."

It was the first appearance at a major auto show by Krueger, who took the helm as CEO in May.

BMW later said, "Harald Krueger experienced a moment of dizziness. As a result, the press conference was cancelled in order that Krueger could be examined by a doctor. Krueger's health is stable and he is recovering well." Chief Financial Officer Friedrich Eichiner took over the press roundtable.

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